Insights

How AI search works — and what moves it.

Research and thinking on AI visibility: how platforms decide who to recommend, what the data shows, and what businesses can actually do about it.

AEO
AEO vs SEO: Why the rules just changed — and what to do about it
Search engine optimisation got businesses onto Google's first page. AI engine optimisation gets them into the answer. The two disciplines overlap less than you'd expect.
10 min read
→