For about twenty years, the answer to "how do customers find you?" was the same: SEO. Keywords. Backlinks. Domain authority. Content calendars. Agency retainers. Google rankings.

It worked. For a long time, it worked very well.

Then ChatGPT launched. Then Perplexity. Then Gemini. And a very real share of search behavior moved somewhere Google has no control over. People stopped typing queries and clicking links. They started asking questions and getting answers. Directly. Without visiting a search results page at all.

AI platforms have their own logic. Their own sources. Their own way of deciding whose name comes up and whose does not. Most businesses have no idea which side of that line they are on.

This tool exists to give business owners and marketing teams a straight answer to a question that, until recently, had no good answer: when someone asks an AI to recommend a business like yours, does your name come up?

The audit queries ChatGPT, Perplexity, Claude, and Gemini directly through their APIs. It asks each platform about your business by name, and also runs blind queries asking each platform to recommend businesses in your category without mentioning your name. That second type of query is the important one. It is what a real customer sees when they search cold, with no idea who you are.

Google AI Overviews and Microsoft Copilot do not offer public APIs for this kind of direct querying. Those two are scored as modeled estimates based on your web presence and the signals the other platforms returned. They are labeled clearly in your report. You always know what was measured and what was inferred.

The Agency plan gives marketing agencies a white-label client portal, monthly audit credits, and recommendations included in every audit. Agencies can run audits for clients, share branded reports, and deliver AI visibility as a service without building any of the infrastructure themselves.

If you spend your days running audits for clients and explaining why their visibility has dropped, AI search is the conversation you are going to be having constantly over the next few years. This tool is built for that work.

howismy.site was built by a marketer first, with the operational background to actually get things built and running at scale. That marketing instinct is what caught this shift early: SEO was never really about rankings, it was about understanding exactly how a stranger decides who to trust before they have ever spoken to you, and engineering for it. AI platforms answer that same question in a completely different way now, with their own logic and their own sources, and most of the marketing world has not caught up yet. AEO — AI engine optimization — is quickly becoming what SEO used to be, and most businesses, and the agencies working on their behalf, have no real visibility into where they stand in it.

howismy.site exists to close that gap: a straight answer for business owners who want to know their own standing, and a sellable, white-labeled service for agencies who want to bring that same answer to their clients.